Little Bang said it perfectly, so we don't wanna f*#k with their vibe:
Hey! Hey hey hey! HEEEEEY! It's a new beer everybody! It's NEW! WOOOHOOO! Tell your friends! Tag your mates! Hashtag your dear old granny! It's not a choc-peanut-butter-marshmallow-pancake-batter-milkshake-gose, it's not a hazy-bubblegum-twinkie-sour, nor is it a quintuple-layer-wedding-cake-marzipan-hot-dog-ice-cream-IPA. It's just a stout. Just a simple, delicious, normal stout. If we could all... Just. Stop. Yelling. Just for a second. I'd just like a single, quiet moment to enjoy my nice beer please. Thanks."